Privacy Policy for ImmersiveLens
Effective Date: 1 June 2026
1. About Us
We provide professional 3D virtual tours, immersive videos and related marketing services for homes, bars, restaurants, gyms, venues, wedding spaces and other.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our services, website, or contact us.
2. Information We Collect
We may collect the following types of personal data:
• Contact Information: Name, email address, phone number, postal address.
• Property / Business Information: Property address, details about your home or venue, photographs, 360° video, 3D scans, and other media you provide or we capture with your permission.
• Usage Data: How you interact with our website, emails, or shared tours (e.g., IP address, browser type, pages visited).
• Payment Information: Processed securely via third-party providers (we do not store full card details).
• Images & Media: Visual data captured during 3D scanning sessions (which may incidentally include people, personal belongings, or identifiable features).
3. How We Collect Your Data
• Directly from you (when you enquire, book a service, or sign a contract).
• During on-site captures (with your explicit permission).
• Automatically through our website (cookies and analytics).
• From third parties (e.g., estate agents acting on your behalf, with consent).
4. How We Use Your Personal Data
We use your data to:
• Provide and deliver our 3D imaging and virtual tour services.
• Communicate with you about your project (scheduling, delivery, support).
• Create, host, and share interactive 3D tours (with your permission).
• Improve our services and website.
• Send marketing communications (only with your consent).
• Comply with legal obligations.
5. Legal Basis for Processing
We rely on the following lawful bases under UK GDPR:
• Contract: To fulfil our service agreement with you.
• Consent: For marketing and for capturing/using certain media.
• Legitimate Interests: To improve our services and run our business efficiently.
• Legal Obligation: Where required by law.
6. Sharing Your Personal Data
We may share your data with:
• Trusted service providers (e.g., Splatica, SuperSplat, hosting providers, payment processors) who help deliver our services.
• Estate agents or platforms (e.g., Rightmove) only with your explicit permission.
• Professional advisers (accountants, solicitors) where necessary.
We do not sell your personal data to third parties.
7. Data Retention
We keep your personal data only as long as necessary:
• Service-related data: Up to 6 years after project completion (for legal and accounting purposes).
• 3D tours and media: As long as you require them hosted, or until you ask us to delete them.
• Marketing consent: Until you withdraw consent.
8. Your Rights (UK GDPR)
You have the right to:
• Access, correct, or delete your personal data.
• Object to or restrict processing.
• Withdraw consent at any time.
• Data portability.
• Complain to the Information Commissioner’s Office (ICO).
To exercise these rights, contact us using the details below.
9. Cookies and Website Tracking
Our website uses essential cookies and analytics tools (e.g., Google Analytics). You can manage preferences through our cookie banner.
10. Security
We take reasonable technical and organisational measures to protect your data, including encryption and secure hosting. However, no system is completely secure.
11. International Transfers
We primarily process data in the UK/EU. Where third-party tools involve transfers outside the UK, we ensure appropriate safeguards (e.g., Standard Contractual Clauses) are in place.
12. Changes to This Policy
We may update this Privacy Policy occasionally. The latest version will always be available on our website.
13. Contact Us
Email: Tom@immersivelens.co.uk
You can also contact our Data Protection Lead at the above email.
